Why Aperture Is Late

WHY APERTURE IS LATE

If you have wondered why this issue of aperture is ungodly late, the reason is that a thousand dollars had to be raised before it could be published. That took more time than anyone anticipated.

Since this quarterly is sustained almost entirely by its subscribers, we feel that you would like to know the situation. It is annoyingly simple, aperture costs $5,000 a year to produce. You subscribers number about 450 and account for about $2,600. (The contents are contributed without fee by the various authors and photographers and everybody gives us a discount except the Post Office— a situation that cannot go on for long.)

To continue the quarterly at its present standard of typography and reproductions if is obvious that each present subscriber will have to find at least one more subscriber or take out a Retaining Subscription. This is an unpleasant request but necessary.

We also have to face another unpleasant alternative. If renewals are sufficient to give the magazine a reasonable budget, it will continue to be published. If the response for renewals and new subscriptions is insufficient, the monies will be refunded.

Renewal envelopes are enclosed and a prompt reply is decidedly and emphatically important to the magazine’s survival.